Welcome to your Intercultural Aspects of Web Design Course
Intercultural Aspects of Web Design: Introduction and Agenda
FREE PREVIEWHow to use this course
Chapter 1. Theory
Chapter 1.1 Standard Aspects of Web Design (Mind the Culture Gap!)
Chapter 1.2 Cultural Aspects of Web Design (You never have a second chance to make the first impression)
FREE PREVIEWChapter 1.2.1 Model of Culture as a Driver of Behaviour
Chapter 1.2.2 Links between Culture, User Preferences and Website Usability
Chapter 1.2.3 Sensibility for Intercultural Communication Aspects
Chapter 1.2.4 Cultural Aspects of Web Design -Transferability and Applicability in Online Media
Chapter 2. Positive/Negative Examples of Webdesign and Recommendations
Test your learning: Use of Colours in Webdesign and Hofstede Dimensions
Chapter 2.1 Pictures/Colours/Design: Arabian Market
Chapter 2.2 Colours/Language/Design: Spanish Market
Chapter 2.3 Pictures/Translation: Arabian Market
Chapter 2.4 Language/Translation: English/Chinese
Chapter 2.5 Facial Expressions/Gestures
Chapter 2.6 Symbolic Meaning of Numbers and countryspecific Taste of Webdesign
Intercultural Aspects of Marketing/Web Design
Chapter 3.1 Best Practice: Intercultural Aspects of Web Design - Targeted Online Layout for Chinese Guests
Chapter 3.1 Shopping - important Attraction for Chinese Tourists visiting Europe
Chapter 3.2 Driving a big Car on European Highways- important Attraction for Chinese Free Independent Tourists visiting Europe
Chapter 3.3 Specialities of Chinese Tourists Taste and Tourist Expectations
Chapter 3.4 Chinese Search Engines and Social Media Sites and Mobile-only Social Platforms
Chapter 3.5 Biggest names in Chinese Online Travel Agencies (OTA) and Search Engines
Chapter 3.6 Understand your Target Consumer and make your Product and Business Methods work to suit them (Dutch Guests)
Chapter 3.7 Countryspecific Online Targeting of Dutch Guests
Chapter 3.8 Research for countryspecific Online Targeting of French Guests
Chapter 3.9 Research for countryspecific Online Targeting of Italian Guests
Recommendations
Wrap Up and Thanks for Participating